CSR and QVT – Quality of life at work – are closely linked. In this article, we explain how these two concepts converge, and how to combine these approaches in your company.
CSR and QVT: working hand in hand
CSR – Corporate Social Responsibility – is an approach that aims to integrate societal and environmental issues into the organization’s strategy. It results in the consideration of various factors, which are grouped around 3 pillars: social, economic et environmental.
The social pillar of CSR is based on a major principle: putting people at the heart of the company. It is first of all about respecting Human Rights and ensuring respect for the individual, his dignity, his safety and his health. Moreover, the social issues of organizations are as follows (and this list is far from being exhaustive):
- The fight against discrimination
- The promotion of equal opportunities
- The development of human capital
- Taking into account and enhancing the skills of employees
- The implementation of a balanced organization conducive to professional development, etc.
The link between CSR and QVT is therefore very strong. Employees who feel good at work are a driving force for the organization. They find meaning in their missions, are more productive and engaged, and tend to stay longer with the company.
Or, la 4th edition of the “Employees and responsible companies” observatory demonstrates that employees are not sufficiently included in the CSR approach. However, they express a wish to participate and take more action, in particular to add meaning to their work.
How to strengthen the CSR / QVT link in your company?
To effectively improve the QVT of your company, it is essential to start from the ground. By asking the right questions to your employees, you will concretely identify what matters to your teams.
Thus, making a diagnosis of your situation will serve as a solid basis. You will then be able to make decisions and implement concrete actions to improve QWL and strengthen your CSR approach. Several online tools are available to make your job easier:
- The materiality matrix sheds light on your challenges, thanks to figures and an interactive vision. It serves as a real compass for your CSR approach, indicating in particular the most urgent actions and those that will make a real difference in the long term.
- The SLAC tool allows you to detect your strengths as well as the risks present in your organization in terms of QVT. This QVT diagnosis makes it possible to highlight corrective or preventive actions that will make the difference: awareness, organizational changes, etc.
QVT and CSR are linked by a common objective: to respect people. Thus, a solid QVT approach supports your CSR approach. In the same way, your CSR strategy impacts the quality of life at work of your employees.
Improving QVT can go through actions and gestures that are more or less simple to implement:
- Establishment of a benevolent management: flexibility and telework, dialogue with employees, right to disconnect…
- Meeting times: team buildings, breakfasts, etc.
- Improvement of the working environment: greening of offices, development of real spaces for rest and relaxation, etc.
- Prevention of psychosocial risks
- Integration of spaces and equipment that encourage the practice of sport…